Eco Bee Box. Bees for Fun and Profit: Sustainable At Home Business. 2018, Image.
Some novices go into backyard beekeeping for honey
production with the idea of turning their hobby into a business. Taken by this
thought of creating a backyard business, this ad captures immediate attention. Bees for Fun and Profit: Sustainable At Home
Business. This advertisement was taken from a bee box manufacturer’s
website (Eco Bee Boxes). This advertisement uses a mixture of elements to create a feeling of excitement
and joy at the idea of creating your own business using their bee boxes.
By looking at the image, of a pleased woman holding a jar
of honey in one hand and a jar of beeswax in the other of which she apparently
cultivated from the bee box to her side, you’d think creating an at home
business beekeeping would not only be fun, but profitable as well. Boldly in
black lettered font at the top, it states: “Bees for Fun and Profit.” Subtly
below, but still making a statement in contrast to the black text above, in
white it states: “Egyptians Called it a ‘Gift from the Gods’”. Not only are the
bold statements suggesting beekeeping for honey production is fun, but you can
easily turn your hobby into a profitable business because according to the Egyptians, honey is valuable. The banner in which the fonts are printed over is
a golden hue of yellow, another symbolic trait of honey and wealth. The bee box,
which is not subtly placed at the woman’s side, is the symbol of honey
production as well as profit. Without Eco Bee Boxes, this woman wouldn’t have
been able to cultivate her honey and beeswax.
Subtly placed, there is a beehive image burnt into the wooden
bee box, almost suggesting this bee box is the new way of bees making a hive.
On the woman’s beekeeping suit, there is another beehive embroidered into the
fabric, suggesting she’s the master of the hive. The overall colors of the advertisement
are organic in nature. Not bold or loud, but warm and comforting with golden
yellow hues as if taken on a calm, summer morning before the bees have come out to work.
Over all, the advertisement suggest tranquility, ease of
profit making, and even communion with the bees to turn your backyard hobby
into a profitable business. With the help of the proper equipment and a little knowledge,
one can profit from the gift of the gods and have fun at the same time.
Work Cited
Eco Bee Box. Bees for Fun and Profit: Sustainable
At Home Business. 2018, Image, ecobeebox.com/
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